According to the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be valid and accurate at all times. Besides, this info is freely available on WHOIS lookup sites and while this may not be a problem for organizations, it may not be very acceptable for individuals, because everybody can see their names and their personal email and postal addresses, particularly in times when identity fraud is not that uncommon. That’s the reason why registrars have launched a service that conceals the details of their customers without altering them. The service is called Whois Privacy Protection. If it is activated, people will see the details of the registrar, not those of the domain owner, if they perform a WHOIS search. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it’s still impossible to conceal your private details with certain country-code extensions.